Professional-looking photos, no matter where you are. This is very easy to achieve with Adobe Lightroom CC. CLY has teamed up with Adobe to develop a concept for presenting the app to consumers. Among its prominent supporters was one of the well-known German-speaking influencers, Sami Slimani. CLY, responsible for Sami’s artist management, was hired to create and convey the concept. As part of a “What’s on my phone” video on YouTube, the influencer not only showed which apps he had on his phone, but also how quickly he can edit his photos while on the go using the Lightroom CC app. He also uses the video to advertise a competition. Anyone who edits their favourite picture using the app and posts it on Instagram under the #AdobexSami hashtag goes in the draw to win a price. More than 12,000 images were uploaded over a 6-week period. A good example of a successful influencer cooperation, which has today become an important part of digital marketing.
Services: Influencer relations, concept, artist management, implementation