Fashion label Escada and successful influencer Leonie Hanne from “Ohh Couture” launched an exclusive candy collection to kick-start the summer, with GRAZIA magazine simultaneously organising a competition. The lucky winner would be travelling to Venice with the fashion blogger and photographing the new collection with her. Over 400 entries were received in less than two weeks. Leonie’s posts garnered more than 115,000 likes and over 1,300 comments on Instagram alone. Authenticity, warmth and, most importantly, the brand fit are what made this co-operation a success. CLY was responsible for the concept, implementation and influencer relations.
Services: Public relations, concept, influencer relations, organisation