The “10 Pieces Collection” by Marc O’Polo was reason enough to devise and prominently advertise an exclusive European tour. CLY was responsible for creating the concept and implementing this unique event series, and presented the collection, with its high-quality urban looks, in a gallery of sorts. The highlight was the tour’s kick-off in Berlin, where Marc O’Polo celebrated the limited collection with 500 invited guests. CLY was able to get ELLE Magazine onboard as a media partner.
Services: Event series, production, pop-up store, concept