Well-known German model Lena Gercke designed her first personal sunglasses collection in co-operation with German fashion label Escada. The sunglasses reflect the lightness of spring, and evoke connotations of a sunrise in Bali, sparking feelings of wanderlust. CLY was hired for acquisition and to carry out the cooperation with the former Germany’s Next Top Model winner. A successful partnership which once again shows how testimonials can showcase brands and their values in optimum fashion.
Services: Celebrity relations, acquisition, travel management, testimonial