We travelled to Los Angeles for our client L’Oreal, creating an event to launch the new Dermablend Body & Leg Makeup. The venue chosen was a stunning mansion overlooking the entire city. A number of influencers accepted the invitation and came to see and test the new products. Another guest was star photographer Luke Fontana, who took care of snapping unique souvenir photos. An all-round successful event which made the Dermablend Professional brand want to expand its co-operations with influencers, as they will be an important element of future marketing strategies and media relations.
Services: Public relations, invitation management, influencer relations, organisation