To kick off Berlin Fashion Week, we worked with Coca-Cola to organise a “summer event” in one of Berlin’s hippest open-air clubs. The 400 invited influencers and prominent guests partied to summer club sounds late into the night. CLY was responsible for all the branding and staging for this very unique event, demonstrating how to successfully combine online and offline communication. Design features such as the oversize #CokeSummer hashtag and other multimedia installations served as popular photo opportunities for guests, and inspired numerous posts on the influencers’ and celebrities’ social-media channels.
Services: Event, branding, design, concept