CLY was hired by Swiss luxury watch brand OMEGA to organise and run an entire event to mark the most impressive innovation in watch-making, the Co-Axial calibre. The agency also took care of guest management and press relations on site. None other than multiple Olympic champion and world-class swimmer Michael Phelps himself was there in person to officially open the specially curated exhibition in Berlin. The OMEGA brand ambassador was met by fans and the media we he arrived earlier that morning. Another highlight of the day was the vernissage later in the evening, which saw a number of celebrity guests make appearances.
Services: Celebrity relations, acquisition, guest management, brand ambassador